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The chosen brand [therefore] must radiate a positive image that also rubs off on the consumer. But, Lorenzen also pointed out that a carefully curated brand image perhaps constituted the single most important attribute that elevates a cigarette brand into the luxury category

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Tobacco companies began aggressively protecting their trademarksnot to help candy companies, but to distance themselves from the scandal

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Cigarette Smell Removal from Hands Have you ever noticed that a smoker still smells like smoke even right after they take a shower or brush their teeth