But the marketing ploy didn't work the same way on female audiences, and thus during the early-90s recession Philip Morris contracted a series of "lifestyle analysis" studies in 1993 that sought to taxonomize the values of the new young adult female smoker. They recognized that you have one group that [they] called the 90s Traditionalists, says Ling, who are married and theyre bargain hunters
Smoke outside or in a separate room
Both camps expect to hear back in a matter of weeks from the state about whether they have approval to move forward with their signature-gathering campaigns
Robert Jackler, founder of the research group SRITA, or Stanford Research into the Impact of Tobacco Advertising, which documents the history of tobacco advertising
13.3.3.1 Recommended retail prices of popular factory-made cigarettes Figure 13.3.5 shows the recommended retail price per stick of the ten leading FMC brands over time, categorised by price segment
Extended 22mm filter length
