A luxury brand has to offer the customer a unique selling proposition, complemented by an appropriate packaging design, explains Pierre Lorenzen, head of global marketing and sales at German company Joh
The health implications were significant
Factors such as plain packaging, high excise taxes, and widespread smoking bans are reducing consumption
Conclusion Chinese cigarettes are a broad category covering premium brands, traditional packs, regional names, gift-style cartons, slim formats, and duty-free products
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