On Wednesday, the British government announced it would begin treating e-cigarettes as medicines, so that people using these products have the confidence they are safe, are of the right quality and work. Related Content Advertisement
Vape Pens are elongated devices that resemble oversized pens
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With the several campaigns to stop people from smoking, this is a trick which is timely and topical
In this way, the ad simultaneously provides the consumer with a sense of independence and autonomy a common tactic in cigarette advertising, even today while also providing reassurance and recommendation from authority figures
These devices are designed to provide a similar sensation to smoking without burning tobacco, which produces tar and other harmful by-products