The campaign featured sailors, sea captains, pilots, weightlifters, war correspondents, scientists, and farmers, alongside the slogan-turned-jingle: You get a lot to like with a Marlboro filter, flavor, flip-top box. Rather than using professional models, the agency took a more straightforward approach and cast men who embodied what Burnett described as masculine confidence: We shunned slick professional models, so familiar in cigarette advertising, as well as testimonials
Many directly irritate the throat lining cells repeatedly
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Galt is the man with no sign of pain or guilt on his face
One large study of 39,555 participants in the US Million Heart studies found no difference in blood pressure and cholesterol levels between social smokers and current smokers: rates of hypertension and elevated cholesterol were significantly higher among both groups compared to never smokers
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