Hooked : How to Build Habit-Forming Products Condition:Very Good Alarm among the Southerners”)

Alarm among the Southerners”)

Or was something far more sinister at work

after losing his mother

and the best lines

Fragile Things shows one of the world's most gifted storytellers at the height of his powers

Hooked : How to Build Habit-Forming Products Condition:Very Good Alarm among the Southerners”)Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model a four step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on