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The fierce opposition from Big Tobacco on this measure proves just how important this law is and how much their business model relies on targeting our kids.

10.1001/archderm.1997.03890430023004 [DOI] [PubMed] [Google Scholar] Mookherjee B., Wilson R

The accounts have very small followings as of April 2020, with 308 followers on Instagram and 26 followers on Facebook

This increases the surface area, heating more e-liquid with each puff for more vapour on every inhale

There is a risk that vaping might reduce the perceived need for non-daily smokers to quit their few remaining cigarettes (because they are substituting much of their smoking with a less harmful behaviour) and therefore keep them smoking for longer

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