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I knew I had to share what we learned in my next column, as this was important information

The PACT Act and related regulations mandate specific record formats and retention windows

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There has been no illness to date associated with these products

In those cases where avoiding the trigger is impossible, you can put measures in place to ease symptoms, try over-the-counter medications or get a prescription from a healthcare provider

10.6.1 Using the pack to target consumer groups Aside from the functional aspects of packaging, the design of a tobacco pack can be used to promote the product, distinguish products from competitors, communicate brand values and target specific consumer groups and has wider reach than advertising and is the most explicit link between the company and the consumer